Leadership, Creativity and the Logitech Story

Overview

When Bracken Darrell became CEO of Logitech in 2013, the 30 year old hardware company (best known for its mice) had falling revenue. Now 7 years later, Logitech has been transformed into a design-driven company, winning countless awards and increasingly leading the way in its commitments to sustainability and transparency. Creativity runs through the core of the company and it recently hired one of the hottest designers of his generation, Ini Archibong, as creative consultant. We dig into how creativity and tech have come together to such impressive effect and explore how creativity can empower us all.  

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Lead Speakers

Bracken Darrell

President & CEO Logitech

Ini Archibong

Designer

Joy Lo Dico

Columnist The Financial Times