CEO & Co-Founder, Edited
Geoff Watts is the CEO and co-founder of EDITED. He started it in 2009 with fashion designer Julia Fowler to help apparel retailers and brands have the right products at the right price, at the right time. EDITED is used globally by retailers including Gap, Topshop and Ralph Lauren, leading the market in real-time analytics of pricing, assortment, and deep product metrics. Geoff has a background in computing and management, with previous experience in automotive and FMCG industries, and is now helping apparel retailers be more competitive by applying quantitative data to their decisions.