UK Advertising Export Group
Aisling is the Head of the UK Advertising Exports Group (UKAEG) formerly known as Promote UK. The UKAEG works in partnership with Government to promote the UK Advertising sector in key territories such as China, Japan, South Korea, North America and Europe.
Aisling was instrumental in the groups previous outputs as Promote UK and has helped to support over 100 companies at major industry events such as Cannes Lions and SXSW. Prior to joining the UKAEG, Aisling has worked for the world-famous Institute of Advertising Practitioners (IPA), and its sister organisation Institute of Advertising Practitioners Ireland. During this time Aisling introduced a scheme aimed at supporting start-up agencies in the UK and was integral in the move to involve the IAPI with the Cannes Lions Festival in which the team was awarded Cannes Lions representative of the year. Aisling’s background also includes working alongside the Department of International Trade (DIT) to curate and host the first ever UK Brand and Marketing day at SXSW 2019, curating and hosting panels at Cannes Lions and was part of the Communications team during Web Summit.