Anderson joined Microsoft China’s JV in 2004. As CEO, Anderson led the company from its initial stages to largescale profitability. Under his leadership, the JV released several successful products, ran influential marketing campaigns, and facilitated cooperation with leading Chinese players including Alibaba, Tencent, Baidu, Sina, Sohu, 360, etc.
As CEO of Westwin, Anderson has developed a crossborder focused strategy that enables Chinese enterprises to access the booming outbound advertising market as well as foreign enterprises to expand their inbound business. Westwin’s mission is to create opportunities for enterprises from both the East and the West that enables information and commerce to flow effortlessly across borders.