Challenge Director: Audience of the Future
UK Research & Innovation
Professor Andrew Chitty is the Challenge Director for the Audience of the Future Challenge. These two programmes represent over £110m support and the UK government’s single largest investment in the sector. In January 2017, he was appointed the Arts and Humanities Research Council’s first ever Creative Economy Champion, working to foster new and exciting partnerships between academics and the rapidly growing creative industry, which is worth £84.1 billion to the UK economy. Previously, he founded his first company, a multiple BAFTA-winning digital agency working with clients across the creative economy from the National Theatre to the NHS. He is a former Vice Chair of the producers’ trade body PACT and founding director of Creative England. Andrew has also worked across policy and regulation as a ministerial advisor and non-executive at OFCOM, InnovateUK and the National Council for Universities and Business to explore the area of Digital Health.