Cherry Freeman is Co-Founding Partner – along with Ian Livingstone and Luke Alvarez – at Hiro Capital, a European venture capital firm investing in games, esports and digital sports at series A-C. Rated ‘Britain’s Coolest Female Founder’ by Business Insider, Cherry is also the co-founder of global community and e-commerce brand LoveCrafts and has spent 10 years working with venture backed tech companies including Mimecast and New Voice Media. She is also a successful angel investor. Cherry spent 7 years at Computacenter Plc leading strategy and M&A, and building a new software division which grew to £250m turnover in 3 years. She was previously at The Boston Consulting Group and is a contributor to Tech Nation’s ‘Upscale: what it takes to scale a start-up, by the people who’ve done it’.