Fashion Media Practice & Criticism Expert
A multidisciplinary fashion media practitioner and creator of digital interactive experiences. She worlds through a critical lens focused on research, trend forecasting and an out-of-the-box creative energy.
In recent practice, Damara uses AR and VR to challenge innovation within the areas of fashion communication and social media, retail spaces, the supply chain and sustainability.
She learned from and worked directly with brands like Gucci, Kering and Microsoft. Received training from UAL agencies such as Centre for Sustainable Fashion, Fashion Innovation Agency and the Digital Maker Collective. Her creative work explores the blurring line between the sense of self and how it is expressed through the digital identity.