Dax Lovegrove

Global Vice President Corporate Sustainability & Social Responsibility


About Dax

Dax Lovegrove has worked in corporate sustainability for nearly 20 years working across NGO and private sectors. He has advised companies in various industries on their sustainability strategies and their role in accelerating the green economy.

Dax is the Global VP of Sustainability at Swarovski. He leads on the international strategy for the business moving forward in sustainability across the value chain – from supply chain practices to designer collaborations to engaging customers.

Previously, he was Director of Sustainability & Innovation at Kingfisher plc where he worked on all things ‘net positive’ and innovative to progress the company’s sustainability plan and advocacy activities across Europe.   

Before this, he supported WWF’s international work with business for over a decade, developing the organisation's strategy for engaging with business & industry to win support for conservation and for shifts towards a green economy. Dax set up partnerships with the likes of M&S and Sky Television. He drove the net positive movement forward while also leading WWF’s international Green Game Changers programme – promoting green business breakthrough innovation.   

In his earlier career, he worked for internet consultancies as E commerce started to emerge. He has a Masters in Sustainable Development.