Founder, Creative and Sustainability Director
Born in Rotherham, Frankie moved to London in 2011 to work as a fashion designer for a high street supplier. A year later, Frankie showcased as a luxury designer at London Fashion Week and was chosen as ‘one to watch’ by Vogue Magazine after creating a brand with transparency at its heart. Frankie continued to show for four seasons and became passionately focused on sustainability. In 2015 Frankie moved to China to work at Jack and Jones before moving to Hong Kong in 2017 to work for Next. While in Asia, Frankie saw first-hand the devastating effects fashion can have on communities and the environment. She actively became involved in working with factories and suppliers to become more ethically responsible from farm to customer. Frankie has studied environmental and sustainability courses at Leeds, Leicester and UAL Universities.
While living abroad, Frankie worked on the TOBEFRANK concept, and in 2018 moved back to London to make TOBEFRANK a reality, officially launching in September 2019 after years of development into new fabrics, trims and production techniques. Frankie is supported by a strong team and board of advisers who have together made TOBEFRANK a revolutionary sustainable fashion brand.