Joanna Hoffman joined Apple as the fifth member of the Macintosh team in 1980. In her capacity as the Macintosh product marketing manager, she was responsible for the first business plan, the first user interface guidelines, the first peripherals plan, the first higher ed marketing plan, and the first international products design, localization and introduction strategies. She helped roll out the Macintosh internationally, as well as manage the extension of the Macintosh product line domestically. In 1985 she followed Steve Jobs to NeXT and worked there for a year.
Subsequently, infatuated with bleeding edge technology, Joanna joined a string of pioneering start-ups in AI, smart TV, and intelligent personal assistants and telephones. The last being General Magic, a spin out from Apple. At General Magic she was vice president of marketing, responsible for product marketing, developer strategy and support, and coordination with marketing teams from Motorola, Sony, AT&T and other partners and licensees.
Most recently, Joanna has worked with educational and environmental non-profits.
Joanna’s undergraduate degree is from MIT. She spent a year doing field work and research in archaeology in the former Soviet Union under the direction of Boris Piotrovsky, the director of the Hermitage, and a year in the PhD program in Near Eastern Studies at the University of Chicago.