Marie Outtier is the Co-Founder and CEO of London based Aiden.ai. Marie and her co-founder & CTO, PJ Camilleri, had a long-term vision of empowering humans with virtual assistants. This vision led to the creation of Aiden. Aiden is an AI powered marketing analyst that relies on machine learning to detect patterns on fast moving ad data and deliver optimisation recommendations on ad spend. Marketers train Aiden by approving or rejecting recommendations, and the AI then automatically implements the suggested changes to help marketers perform at scale. The company is backed by Partech Ventures and some of the world’s leading AI and Martech experts, including Alexandre Lebrun founder of Wit.ai (acquired by Facebook), Sophia Bendz (Early employee and Global head of Marketing at Spotify) and Nicolas Pinto (Deep Learning lead at Apple).