Panos Dimitropoulous

Lead China/Asia, Semiotics and Cultural Practice


About Panos

Panos has over 20 years of Semiotics and Cultural Insight experience, having lead brand strategy and expression, communications localization, content optimization, innovation and trends projects across many markets for major brands. He combines extensive semiotic skills with vast experience in branding, specializing at the point where brands and culture become one. Having worked at that field in advertising, semiotics and branding agencies in London, he now resides in China for the last 8 years. Here he leads a team of specialists documenting the evolution of Chinese and Asian culture and applying that knowledge into various consulting projects. Besides analysing culture, at his spare time Panos creates it; he is a conceptual artist having exhibited in major galleries across China and Europe.