Group Director SVOD & Chief Brand Creative Development Officer
BritBox is ITV and BBC backed subscription video on demand service. Having worked on the inception of the partnership between ITV and BBC, Reemah was responsible for the creation of the BritBox brand and global concept proposition.
Prior to the successful launch of BritBox in the UK in November of 2019, Reemah spent 18 months based in New York driving the brand’s impressive subscriber growth (which surpassed 1 million subscribers in March 2020) alongside its launch into Canada in February 2018, making it one of the most successful entries into the highly competitive North American subscription video service market.
Prior to this as ITV’s director of marketing and media her remit covered all UK and international TV channels, digital on demand brands and pay services. She spearheaded the 2013 ITV rebrand, relaunching ITV’s UK Network brands, following this in 2014 she delivered the networks new channel launches ITV Encore and ITV Be, and the 2015 relaunch of ITV’s VOD service to become ITV Hub.
She previously worked at the BBC for eight years, holding posts including Head of Marketing for BBC One, BBC Drama and BBC Film leading launch campaigns for Sherlock, Doctor Who and Frozen Planet.
Prior to this Reemah was Head of Marketing for BBC Three, BBC Comedy and BBC Entertainment and held roles in BBC Digital Marketing, working on product and platform brands such as BBC iPlayer, BBC HD and the BBC’s role in Freeview and Freesat launches.
Reemah started her career outside of media in FMCG marketing with roles at Diageo & Reckitt Benckiser.