General Manager UK
Richard Waterworth is TikTok’s General Manager for the UK & IE. He is responsible for the growth and management across content operations, partner community, marketing, branding, communications, policy and P&L.
Before joining TikTok, Richard held various positions at Cellomedia, IPC, ITV and most recently was Marketing Director for EMEA at Google/Youtube. His role encompassed all Marketing activity for YouTube from brand marketing and product launches / growth to creator & industry relations and business marketing, driving successful launches of YouTube Kids and YouTube Premium.
Richard is from London having studied Philosophy and Modern Languages at Oxford University. As a huge animation fan, Rich enjoys scrolling through the likes of @tootymcnooty and @curlykidlife! Besides TikToking, Rich likes to cycle, snowboard, play football, cricket and tennis; spend time with his family, listen to music, read and is a prominent cat-lover!