CEO & Chairman
Mr. Nelson has spent his career building systems to automate and synchronize commerce across value chains. He is currently the CEO and founder of Sweetbridge EMEA LTD. Sweetbridge works with consortiums to use AI, IoT, satellite and DLT technologies to automate and audit commerce through value chains in food, construction, manufacturing and financial services. Prior to Sweetbridge, Mr. Nelson served as the CEO and founder of Trax Technologies, Inc for 23 years. At Trax, he pioneered Continuous Assurance and Audit technologies in the supply chains of many of the largest companies in the world before selling Trax to a private equity firm in 2015.