Digital Marketing Manager
The Digital Fairy
Sonika is an experienced social media specialist, currently at creative lab The Digital Fairy where she works with some of the biggest and coolest brands in the biz to connect them to youth audiences. Using intuition, insights and sparkle, The Digital Fairy builds creative solutions and amplifies cultural relevance on and offline. Sonika’s role sits at the core of the agency, connecting the creative, production and strategy teams to inform and drive results through content, e-commerce and influencer marketing. She believes in a data-driven approach to digital marketing through a creative lens, always striving to deliver return-on-investment as well as cultural impact. Recent projects include working with Adidas, Converse, Sephora, Free Periods, Dove and Ariana Grande Fragrances.