Global Director and Client Impact, Kantar
Tara has spent the last 20 years observing and studying people, physical environments, and culture. She passionately believes in the role of insights in transforming the brand-people equation from transactional consumption to joyous and mutually beneficial relationships.
In her current role, Tara uses various data sources to provide a meaningful perspective on business questions in the area of innovation, marketing, and activation. Some of the topics Tara has focused on include how to connect with Millennials as people rather than as stereotypes, how to build a sensory experience without traditional branding tools and how to build trusting relationships in an era of mistrust.