David has been involved in AI, VR and immersive environments since the 1990s. David set up Daden Limited in 2004 to help organisations explore and exploit the social and commercial potential of using chatbots, AI and virtual environments. David and his team have delivered over 50 immersive learning and chatbot projects for clients across the globe. David has led collaborative research projects funded by InnovateUK and the MOD, and Daden have won prizes for their work in the UK and USA, and have worked for clients as far afield as Oman and Hong Kong. David was a finalist in BCS’s Machine Intelligence competition and has authored over a dozen papers on virtual worlds and AI and recently published a book with Taylor & Francis New York on virtual humans.