Ellinor Axell is the Head of SME Sales and Marketing for Business at Telenor. Axell heads the partnership with autonomous marketing AI Albert for Telenor, which has required a holistic digital transformation across marketing. Axell has driven several digital transformations within both the consumer and the corporate business with the aim of changing marketing and sales processes to become more relevant/efficient and data-driven. Axell has over a decade of experience over sales, marketing and business development. Prior to joining Telenor in 2017, Axell worked for Telia Sverige as Head of CRM.