Ganna is a decision theorist and a behavioral scientist. Before joining The Alan Turing Institute, she worked at the University of Innsbruck (Austria), the University of Bonn (Germany), Humboldt- Universität zu Berlin (Germany), University of Sheffield (UK), and Columbia University in New York (USA). She is currently a Professor of Behavioral Science at the University of Birmingham and a Research Fellow at Warwick Manufacturing Group (WMG) at the University of Warwick.
Blending behavioural science, computer science, data analytics, engineering, and business model innovation, Ganna helps cities, businesses, charities, and individuals to better understand why they make decisions they make and how they can optimize their behaviour to achieve higher profit, better social outcomes, as well as flourish and bolster their well-being. Her recent projects focus on smart technological and social systems, cybersecurity, human-computer and human-data interactions and business models.