Jenny is the founder and CEO of Snap Tech, and a software engineer turned entrepreneur. She started Snap Fashion in 2009, after graduating from with a Masters of Engineering degree in Computer Science from the University of Bristol. She specialises in Computer Vision, C++, and turning ideas and reactions into products. Her main goal is to change product discovery, and monetise the Internet in more creative and less invasive ways. Jenny holds an MBE for Services to Innovation in the Digital Fashion Industry, was the British Council’s Creative Entrepreneur of the Year in 2014, and speaks at events on fashion technology and entrepreneurship.