Professional speaker and energetic storyteller, specialised in branding, digital transformation and strategy activation. Minter’s a 16-year ex- executive at L’Oreal and a three-time entrepreneur who has changed country fifteen times. He’s author of the award-winning WWII story, The Last Ring Home (2016) as well as the two business books, Futureproof (2017) and Heartificial Empathy (2019). The Last Ring Home was turned into an award-winning documentary film. He is passionate about the Grateful Dead, Padel Tennis and languages.