Sarra co-founded OBRIZUM Group Ltd. With two colleagues from the University of Cambridge 4 years ago. The company specialises in knowledge transfer and has now grown to 19 with offices in Cambridge and London. Recently selected in Top3 Ai Innovation in the DL100 list, the team has created OBRIZUM®, an Ai powered eLearning platform that automates the organisation of content, personalised the learning journey, and analyses the returns on learning. She holds a PhD in Physics from the Cavendish Laboratory in Cambridge and acts as Chief Marketing Officer at OBRIZUM Group Ltd. The company aims to change the way eLearning is produced, consumed, and monitored.